Digital Marketing Manager+ SEO
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Degree in marketing or related field.
• Strong communication skills in English language
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Demonstrable experience leading and managing SEO/SEM, marketing… database, email, social media and/or display advertising campaigns
• Proven working experience in digital marketing, optimizing landing pages, identifying target audiences and devising digital marketing campaigns.
• Knowledge of ranking factors and search engine algorithms
• Up – to – date knowledge of the latest trends and best practices in SEO and SEM